AI-DRIVEN PERSONALIZATION IN DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION: THE MODERATING ROLE OF CONSUMER TRUST. Center for Management Science Research, [S. l.], v. 4, n. 2, p. 444–452, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/792. Acesso em: 1 mar. 2026.