THE MODERATING IMPACT OF ONLINE FRAUD ON THE RELATIONSHIP BETWEEN SOCIAL MEDIA ADVERTISEMENT AND CONSUMER PURCHASE DECISION IN E-COMMERCE BUSINESSES IN MERGED DISTRICTS OF KHYBER PAKHTUNKHWA. Center for Management Science Research, [S. l.], v. 4, n. 2, p. 383–397, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/785. Acesso em: 25 feb. 2026.