HOW BRAND AUTHENTICITY SHAPES CONSUMER PERCEPTIONS: EVIDENCE FROM ONLINE CLOTHING BUYERS IN EMERGING MARKETS. Center for Management Science Research, [S. l.], v. 4, n. 2, p. 300–316, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/777. Acesso em: 26 may. 2026.