INTEGRATING THE S-O-R FRAMEWORK TO ASSESS SOCIAL MEDIA MARKETING IN THE AVIATION SECTOR: A STUDY OF PAKISTANI TRAVELERS. Center for Management Science Research, [S. l.], v. 4, n. 1, p. 64–78, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/674. Acesso em: 25 may. 2026.