THE IMPACT OF STAKEHOLDER ORIENTATION ON INTEGRATED MARKETING COMMUNICATIONS: THE MEDIATING ROLE OF MARKET ORIENTATION: A CASE OF CORPORATE COMPANIES OF PAKISTAN. Center for Management Science Research, [S. l.], v. 4, n. 1, p. 1–63, 2026. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/661. Acesso em: 15 jan. 2026.