IMPACT OF DIGITAL MARKETING ON IMPULSIVE BUYING BEHAVIOR AMONG UNIVERSITY STUDENTS WITH MEDIATING ROLE OF BUY NOW PAY LATER AND MODERATING ROLE OF PEER INFLUENCE. Center for Management Science Research, [S. l.], v. 3, n. 7, p. 600–614, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/567. Acesso em: 6 sep. 2026.