THE ROLE OF SOCIAL MEDIA MARKETING IN SHAPING DESTINATION BRAND EQUITY AND TOURIST BEHAVIOR. Center for Management Science Research, [S. l.], v. 3, n. 7, p. 105–122, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/506. Acesso em: 1 apr. 2026.