AN EMPIRICAL ANALYSIS OF HOFSTEDE’S CULTURAL DIMENSIONS AND THE THEORY OF PLANNED BEHAVIOR IN SHAPING CONSUMERS’ PURCHASING BEHAVIOR: THE MODERATING ROLE OF AWARENESS OF CONSEQUENCES. Center for Management Science Research, [S. l.], v. 3, n. 7, p. 83–104, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/505. Acesso em: 1 apr. 2026.