THE IMPACT OF AI-ASSISTED PERSONALIZED DIGITAL ADVERTISING ON CONSUMER BEHAVIOUR AND RETENTION: MODERATED BY ETHICAL CONCERNS. Center for Management Science Research, [S. l.], v. 3, n. 6, p. 225–238, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/473. Acesso em: 24 oct. 2025.