THE INFLUENCE OF MASSTIGE VALUE INDEX ON BRAND PASSION AND WILLINGNESS TO PAY PREMIUM PRICE AND MEDIATING OR MODERATING ROLE OF BRAND EXPERIENCE AND ADVERTISEMENT: A COMPARATIVE ANALYSIS OF SPAIN AND PAKISTAN. Center for Management Science Research, [S. l.], v. 3, n. 5, p. 512–532, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/878. Acesso em: 8 nov. 2026.