INTEGRATING ARTIFICIAL INTELLIGENCE AND HUMAN INTERACTION: A CONCEPTUAL FRAMEWORK FOR TRANSFORMING ONLINE CUSTOMER EXPERIENCE THROUGH CHATBOTS. Center for Management Science Research, [S. l.], v. 3, n. 5, p. 488–499, 2025. Disponível em: https://cmsrjournal.com/index.php/Journal/article/view/484. Acesso em: 6 may. 2026.