THE MODERATING IMPACT OF ONLINE FRAUD ON THE RELATIONSHIP BETWEEN SOCIAL MEDIA ADVERTISEMENT AND CONSUMER PURCHASE DECISION IN E-COMMERCE BUSINESSES IN MERGED DISTRICTS OF KHYBER PAKHTUNKHWA. cmsr. 2026;4(2):383-397. Accessed February 25, 2026. https://cmsrjournal.com/index.php/Journal/article/view/785